LaunchpackApp Store screenshot sizes: what's required, what's optional, and the file rules
Apple lists a dozen display sizes, but you only have to make one or two of them. Here is which, at what pixel size, and what Google Play asks for.
For iPhone, make one set at 1320 × 2868 pixels (the 6.9-inch display, portrait). App Store Connect scales it down for every smaller iPhone. If your app runs on iPad, add one set at 2064 × 2752 (13-inch).
Upload 1 to 10 screenshots per size and language, as PNG or JPG without transparency. For Google Play, upload up to 8 phone screenshots; 1080 × 1920 (9:16) is the safe choice, and at least 4 of them make the app eligible for promotion.
iPhone screenshot sizes
App Store Connect groups iPhones by display size. You upload the largest group and Apple uses it for the smaller ones. Portrait sizes are below; landscape is the same numbers swapped.
| Display | Accepted sizes (portrait, px) | Do you need it? |
|---|---|---|
| 6.9″ (Dynamic Island, large display: Pro Max and Plus models) | 1320 × 2868, 1290 × 2796, 1260 × 2736 | Make this one. Not strictly required, but if you skip it, the 6.5″ set becomes required. |
| 6.5″ (Face ID, large display: iPhone 11 Pro Max, XS Max) | 1284 × 2778, 1242 × 2688 | Required if you don't upload 6.9″; scaled from it otherwise. |
| 6.3″ (Dynamic Island, medium display) | 1206 × 2622, 1179 × 2556 | Optional; scaled from 6.9″ if missing. |
| 6.1″ (Face ID, medium display) | 1170 × 2532, 1125 × 2436, 1080 × 2340 | Optional; scaled from a larger set. |
| 5.5″ (iPhone 8 Plus and older) | 1242 × 2208 | Optional; only matters if you want a tailored set for old phones. |
Apple's own page names these groups by display type ("Dynamic Island, large display" and so on) rather than inches, and it has changed the required set several times. If App Store Connect marks a different size as required when you upload, that label wins.
iPad screenshot sizes
| Display | Accepted sizes (portrait, px) | Do you need it? |
|---|---|---|
| 13″ (iPad Pro, iPad Air 13″) | 2064 × 2752, 2048 × 2732 | Yes, if your app runs on iPad. |
| 11″ | 1668 × 2420, 1668 × 2388, 1640 × 2360, 1512 × 2316, 1488 × 2266 | Optional; scaled from 13″. |
An iPhone-only app doesn't need iPad screenshots. If you leave iPad support on in Xcode, App Store Connect will ask for them, so decide that first.
Format, count and rules
- File type: .jpeg, .jpg or .png, with no alpha channel or transparency; flatten PNGs onto a background.
- Exact pixels: the upload is rejected if the size is off by even one pixel, so export at the numbers above, not "about" them.
- How many: 1 to 10 per display size and per language. The first 3 portrait screenshots (or the first landscape one) show in search results.
- What's allowed on them: Apple's guidelines ask that screenshots show the app in use. Headlines, device frames and backgrounds are fine and common; screens that misrepresent the app are not.
- App previews (short videos) are separate: up to 3 per size, 15 to 30 seconds.
Google Play screenshot sizes
| Rule | Value |
|---|---|
| Phone screenshots | Up to 8 per device type; at least 2 in total to publish |
| Size per side | 320 to 3840 px; the long side can't be more than twice the short side |
| Safe choice | 1080 × 1920 (9:16 portrait) |
| Format | JPEG or 24-bit PNG, no alpha |
| To be eligible for promotion | Apps: at least 4 screenshots at 1080 × 1920 (portrait) or 1920 × 1080 (landscape) or larger; games: at least 3 |
| Feature graphic | 1024 × 500, JPEG or 24-bit PNG |
Which screenshots go first
Most people decide from the first two or three screenshots in search results without opening your page. Put them in this order:
- The main benefit, in a headline of a few words, on the screen that shows it.
- The feature people love most, or the one competitors don't have.
- Proof or the next feature: ratings, a result, a before/after.
Keep the same background and typeface across the set so it reads as one story when people swipe, and use real data on every screen; empty states make an app look unused.
Making every size from one set
The slow part isn't the design, it's exporting every size without stretching anything. A generator that draws the frame and headline per size avoids that: you design once, and each size gets laid out for its own shape instead of scaled.
Make the whole set in your browser
The Launchpack App Store screenshot generator has six templates and exports iPhone 6.9″ and 6.5″, iPad 13″ and Google Play sizes from the same screenshots and headlines. Preview free.
Questions
What size are App Store screenshots in 2026?
For iPhone apps, 1320 × 2868 pixels in portrait (the 6.9-inch display); 1290 × 2796 and 1260 × 2736 are also accepted. For iPad apps, 2064 × 2752 (13-inch). Apple scales these down for smaller devices.
Do I need screenshots for every iPhone size?
No. Upload the 6.9-inch set (or the 6.5-inch set) and App Store Connect uses it for the smaller iPhones. You can add smaller sets if you want them tailored.
How many App Store screenshots can I upload?
1 to 10 per display size and per language. The first three portrait screenshots show in search results, so they matter most.
What format should App Store screenshots be?
PNG or JPG (.jpeg, .jpg, .png) at the exact pixel size, with no alpha channel or transparency.
What size are Google Play screenshots?
Anything from 320 to 3840 px per side, with the long side no more than twice the short side. 1080 × 1920 is a safe portrait choice. Upload up to 8 per device type as JPEG or 24-bit PNG without alpha; use at least 4 at 1080 × 1920 or larger to be eligible for promotion.
Can App Store screenshots have text and device frames?
Yes. Headlines, frames and colored backgrounds are common and allowed, as long as the screenshots show the app accurately.