Launchpack by Świt StudioProduct Hunt launch checklist: everything to prepare, in order
Most launch-day stress comes from things you could have done a week earlier. Work down this list and the day itself is just answering comments.
A week before: listing text (name, 60-character tagline, description), thumbnail 240 × 240, 3–5 gallery images at 1270 × 760, your site's OG image and favicons, and a maker comment.
The day before: schedule the launch, check every link preview, swap your X header. On the day: post the maker comment, tell your own audience, and reply to every comment.
A week before
| Item | Spec | Done? |
|---|---|---|
| Product name | Short, the one people will search | ☐ |
| Tagline | Up to 60 characters, concrete: what it does | ☐ |
| Description | A few sentences: who it's for, the problem, what's different | ☐ |
| Thumbnail | 240 × 240, square, GIF allowed | ☐ |
| Gallery | 3–5 images at 1270 × 760 | ☐ |
| Video (optional) | Short YouTube demo | ☐ |
| Maker comment | Why you built it, what it does, what's next, ask for feedback | ☐ |
| Launch offer (optional) | A code for the Product Hunt community | ☐ |
What to put on each gallery image is in the Product Hunt image guide; the Product Hunt image generator makes the gallery and thumbnail.
Your site and previews
- OG image 1200 × 630 on the page you're launching (size guide).
twitter:card=summary_large_image, absolute image URLs.- Favicons and the apple-touch-icon in place; check with the favicon checker.
- Every link tested in the link preview checker.
- The page loads fast on a phone, signup or checkout works, and analytics is on.
The day before
- Schedule the launch. Product Hunt days start at 12:01 am Pacific time; launching early gives you the whole day.
- Swap your X header and LinkedIn banner to "Live on Product Hunt" versions (X header maker, LinkedIn banner maker).
- Prepare the launch post for X and LinkedIn with a 1600 × 900 image.
- Write a short message for people who know your work, asking them to take a look and comment if it's useful. Ask for feedback, not upvotes.
Launch day
- Post the maker comment as soon as the launch is live.
- Share with your audience: X, LinkedIn, newsletter, communities you're genuinely part of.
- Answer every comment, quickly and specifically. It's the best part of the day.
- Keep an eye on your site, payments and support inbox.
After
- Thank people who helped, and follow up with everyone who left feedback.
- Change your headers back, or to a "now available" version.
- Add the Product Hunt badge to your site if you placed well.
Every launch image in one go
Product Hunt gallery and thumbnail, OG image, X and LinkedIn images, favicons. $9 once.
Questions
When should I launch on Product Hunt?
Product Hunt days start at 12:01 am Pacific time, so launching right then gives you the full 24 hours. Pick a day when you can spend it answering comments.
How long can a Product Hunt tagline be?
60 characters. Make it concrete: say what the product does, not a slogan.
What images do I need for Product Hunt?
A 240 × 240 thumbnail and 3–5 gallery images at 1270 × 760, plus a 1200 × 630 OG image on your own site for links shared from X and LinkedIn.
Should I ask people to upvote?
Ask people to take a look and leave feedback, not for upvotes. Product Hunt discourages vote requests.