Launchpack by Świt StudioShopify OG image: the social sharing image, theme overrides and locked stores
Shopify has one store-wide setting, but your theme can win over it, and product pages use the product photo.
Go to Online Store → Preferences → Social sharing image and upload a 1200 × 630 image. It's used for pages that don't provide their own, like the home page.
Many themes have their own social image setting that takes priority, and product pages normally use the product's main image. A password-protected store shows no preview at all.
Where the image is set
- Shopify admin → Online Store → Preferences.
- Under Social sharing image, add or change the image and save.
Shopify doesn't state a required size; 1200 × 630 is the size every platform shows well (details).
Theme settings win
Check the theme editor under Theme settings → Social media (or similar). If the theme has a social image there, it usually overrides the Preferences image. Code in the theme that sets og:image directly wins over both.
Product and collection pages
Product pages share the product's featured image and collections their collection image. Square product photos get cropped to a wide card by most platforms, so keep the product centered with space around it.
Password-protected stores
While the store is locked behind a password page, crawlers can't read your pages or images, so shared links show no preview. Previews start working once the store is open. Platforms cached the "locked" result, so re-scrape after opening: see how to refresh each platform.
A store-wide sharing image
1200 × 630 with your store name and a product shot. Free OG image.
Questions
Where is the social sharing image in Shopify?
Online Store → Preferences → Social sharing image. Your theme may have its own setting under Theme settings → Social media that takes priority.
What size is the Shopify social sharing image?
Shopify doesn't specify one; 1200 × 630 pixels works on every major platform.
Why is there no preview when I share my Shopify store?
If the store is password-protected, crawlers can't read it. Open the store, then re-scrape in Facebook's Sharing Debugger or LinkedIn's Post Inspector.